Pearle Visionaries
The details matter — especially when they’re on your face. Pearle Vision is more than just a chain of eyeglass stores, but they lost their history and had became bland. Each store is uniquely owned and operated by an individual optometrist, often times from the neighborhood where the store is located, but the brand held the negative perception of dull chain store. We used a broadcast spot supported with social media to connect the roots of Pearle Vision to those individual optometrists who valued the brand, and their own personal style.
To help reinforce Pearle Vision’s commitment to personal style, we came up with content streams based around brand history, stylish owners, fashion houses and products. So the content wasn’t lost in social, we built a modular design system to help the brand be consistent and stand out in social media, no matter which platform is being used.
