Would you eat steak from Walmart?
We challenged the belief that Walmart had poor-quality steak by going to steakhouses in cities where steak is king and switching their choice cuts with Walmarts — unbeknownst to their customers. We shot six spots, created a dozen OLV pieces, a Twitter Q&A with Walmart's VP of Meat, Scott Neal, (yes, that's his real title), and integrated with Walmart’s .com team to implement our own campaign look.
Broadcast / OLV / Social Integration / Website design (Within Walmart.com)
