U.S. Cellular OLV & Broadcast Work
Retail is hard. Keeping a small-ish cellular brand top-of-mind takes a lot of work (read: content & broadcast). To achieve this goal, we created unique branding elements like a logo’d cell tower, a stylish spokesperson, an all blue room, and a miniature claymation family. With all that, we still kept the narratives tight and fun. Below are some of my favorites.
The U.S. Cellular world.
In this series within the brand campaign, we created a tabletop world to express the reach of the cellular service in places you needed it most: on a ski hill, family roadtrip, fishing expedition, or whatever you like to do.
U.S. Cellular works where others don’t.
Our brand work that stressed the brand’s unique selling promise of being the cell service that works where others don’t. We expressed that in a variety of ways, but always made it fun for the viewer.